It’s All About Marketing

Last month, I was one of the exhibitors at the Sacramento Wizard World Comic-Con. I had a table in “Artist Alley,” as I did last year. I do a few different such conventions each year, but this one is the largest of those.

As expected, I had great fun. I always enjoy meeting new people. And, obviously, I love it when people buy my books. But perhaps most of all, I love seeing the cosplayers and their often amazing costumes.

Nice kitty…?

The downside of being an exhibitor is not having the ability to attend the special events going on or getting to meet any of the celebrity guests.

Someday, my dear…

Then again, being always out on the floor has certain advantages. Like being randomly interviewed by SidewalksTV! Dyna and I were lucky enough to score about four minutes of facetime!

Click the pic to hear Dyna say mean things about me.

As you might expect, Dyna gets a lot more attention at these events than I do. And I’m really okay with that, socially awkward guy that I am.

I have a love/hate relationship with interviews. On the one hand, I enjoy being able to talk about my work, but on the other hand, I’d much prefer these interviews be in print, not on camera.

But I realize that interviews – and live appearances – are necessary. It’s all about marketing, as are this blog, my newsletter, Facebook, Twitter, etc. It’s not enough to produce a quality product, whether that product is a book, an automobile, or a salad dressing. People need to know about the products, too.

They say word of mouth is a great marketing tool, so if you’ve enjoyed my work, please tell anyone you think might also enjoy it. This socially awkward writer would appreciate it.

Posted by vmwales

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